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Messaging & Marketing Copy

This sections contains guidance on messaging and approved pillars to help you describe Google Wifi.

    Product Description

    Tagline

    Home Life, Uninterrupted

    Short version

    Google Wifi is a new kind of home Wi-Fi system that can improve your wifi experience by seamlessly connecting with your modem or gateway.

    Medium version

    Google Wifi is a new kind of home Wi-Fi system that can improve your wifi experience by seamlessly connecting with your modem or gateway. And it’s modular - simply add more Google Wifi points to extend coverage.

    Long version

    Google Wifi is a new kind of Wi-Fi solution that can improve your wifi experience by seamlessly connecting with your modem or gateway. And it’s modular - simply add more Google Wifi points to extend coverage.

    Google Wifi creates a mesh network of individual Wifi points that work together to spread a strong Wi-Fi signal, so everyone can stream, share and download.

    Key Pillars

    Pillar 1: Engineered for you, made by Google

    Short version

    It’s everything you love about Google—smarts, security and simplicity—brought to home Wi-Fi.

    Medium versions

    It’s everything you love about Google—smarts, security and simplicity—brought to home Wi-Fi. We’ve re-thought everything about routers to create an experience that's reliable, flexible and can handle your devices and online activities.

    Pillar 1.1: Simple Wi-Fi Control

    Short

    Use our Google Wifi companion app to see what’s connected, run a speedtest, quickly troubleshoot, set up a guest network, and more.

    Pillar 1.2: Easy Set-up

    Short

    Our Google Wifi companion app takes you step-by-step to get you up and running in just a few minutes.

    Pillar 1.3: Security that stays a step ahead

    Short

    The latest hardware and cloud-based security that automatically updates itself means you’re always protected.

    Pillar 1.4: Family-Friendly Toolsl

    Short

    Manage kids’ screen time by pausing Wi-Fi to their devices during bedtime, dinnertime, or whenever appropriate.

    Pillar 1.5: Wifi Care

    Short

    We’re here 24/7 with support through phone.

    Pillar 1.6: Smart Home Ready

    Short

    Google Wifi makes it easier to control your Hue, Nest or other devices all in one place. You can even give visitors access, as well.

    Pillar 2: Consistently strong Wi-Fi

    Short version

    Keeps itself fast:

    Google Wifi is smart, automatically putting your devices on the clearest channel and fastest band , so you can do what you love without missing a beat.

    Medium version

    Streaming a movie or joining an important video call? Prioritise that device for the fastest speeds when it matters most. And, Google’s Network Assist software does the hard work for you to reduce slowdowns so you and your family can keep doing the things you love without missing a beat.

    Long version

    Get the best signal on your devices, anytime. Streaming a movie or joining an important video call? Prioritise that device for the fastest speeds when it matters most. And, Google’s Network Assist software always puts your devices on the clearest channel and the fastest band, so the entire family can keep doing what they love without missing a beat.

    Pillar 3: Coverage in every room

    Short version

    Google Wifi points work together to give you a strong signal in your home.

    Medium version

    Google Wifi points work together to create a connected system that gives you a strong signal wherever you want it. And it’s modular - simply add more Google Wifi points to extend coverage.

    Legal Requirements

    • Material that uses the “Google G” logo or the word “Google” should include the following attribution: “Google/the G Logo is a trademark of Google LLC.” or "Google and the G Logo are trademarks of Google LLC."
    • If other Google products are featured in the same asset you are allowed to combine the legal lines. For example an asset that features Android in text, the Google Play Music icon and the G logo would use this legal line: Android, the Google Play Music Icon and the G Logo are trademarks of Google LLC.

    Social Copy Guidelines

    You’re free to develop your own copy, as long as you follow our brand guidelines. If you find yourself running out of characters (especially on Twitter), we would recommend tagging # GoogleWifi over @MadeByGoogle so your tweet is still part of a larger conversation.

    Hashtags and Handles

    Please tag an appropriate official Google handle below based on platform and CTA.

    • Include the official product hashtag in all social posts: #GoogleWifi
    • Send us a shout out via our Twitter handle: @MadeByGoogle
    • Link to the official website: https://madeby.google.com/wifi/
    • When referencing the product outside of Twitter, please tag other official Google handles when relevant: @Google on Instagram, @Google on Facebook, +Google on G+