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Chromecast Audio › Messaging & Marketing Copy

Messaging & Marketing Copy

    General Messaging

    Product Name

    “Google Chromecast Audio”

    Please do not refer to the product as “Chromecast” or “Chromecast with/for Audio”.

    The “G’, “C” and “A” in Google Chromecast Audio should always be capitalized.

    The first and most prominent mention of the product should be “Google Chromecast Audio”. All subsequent mentions can say “Chromecast Audio”.

    Product Description

    Google Chromecast Audio is a small media streaming device that plugs into the AUX input of your speaker, making your speaker WiFi enabled. Once set up, simply use your iPhone®, iPad®, Android phone or tablet, Mac® or Windows® laptop, or Chromebook to stream your favorite music, radio stations and podcasts to any speaker in the house.

    Tagline

    Stream your favorite music from your phone, tablet or laptop to your speakers.

    Setup Instructions

    1. Plug in - Plug Google Chromecast Audio into the AUX input of your speakers and power. Then visit chromecast.com/setup.

    2. Connect - Connect Chromecast Audio to your home WiFi network.

    3. Start Casting - Pick a song to play from a Chromecast-enabled audio app, then tap the Cast button to enjoy.

    See compatible speakers here

    Chromecast-enabled Audio App Messaging

    Sample Copy

    • Stream your favorite music/tunes/radio stations/podcasts/playlists on _______to your speakers with Google Chromecast Audio.
    • Stream your favorite music/tunes/radio stations/podcasts/playlists on _______ from your phone, tablet or laptop to your speakers with Google Chromecast Audio.
    • Enjoy your favorite artists the way they were meant to be heard with Google Chromecast Audio. Just tap the Cast button from the __________app on your phone to stream music/tunes/radio stations/podcasts/playlists to your speaker.
    • Listen to your favorites, anytime with Google Chromecast Audio.  Just tap the Cast button from the __________app on your phone to stream music/tunes/radio stations/podcasts/playlists to your speaker.
    • Enjoy the music you love/ _________ on your existing speaker for $35 with Google Chromecast Audio.
    • With Google Chromecast Audio, your phone is your remote. Just tap the Cast button from the __________app on your phone to stream music/tunes/radio stations/podcasts/playlists to your speakers. Then use your phone to search, play, pause and change the volume from anywhere in the house.
    • The __________ app is Chromecast-enabled allowing you to enjoy all your favorite music/tunes/podcasts/playlists on your speakers with Google Chromecast Audio.
    • The __________ app is now available for Google Chromecast Audio.
    • The __________ app now has cast support allowing users to stream content from their phone to their speakers with Google Chromecast Audio.

    Chromecast Audio Giveaway

    Giveaway Guidelines

    If you plan on giving away a Google Chromecast Audio as a prize or a gift please adhere to the following guidelines:

    • The word “Free” cannot be used.
    • The Google brand cannot be used to imply sponsorship or affiliation with Google.
    • The action required for a consumer to receive a Chromecast Audio must be clearly stated.

    Sample Copy

    • Get a Google Chromecast Audio On Us.
    • Receive a Google Chromecast Audio with your purchase/by signing up.
    • Sign up and receive a Google Chromecast Audio to cast your favorite ______ from your phone to your TV.

    Social Copy Guidelines

    You’re free to develop your own copy, as long as you follow our brand guidelines. If you find yourself running out of characters (especially on Twitter), we would recommend tagging #Chromecast over @Chromecast and #GoogleHome over @MadeByGoogle so your tweet is still part of a larger conversation.

    Please tag an appropriate official Google handle below based on platform and CTA.

    • Include the official product hashtag in all social posts: #Chromecast, #ChromecastUltra or #ChromecastAudio depending on the featured product
    • Send us a shout out via our Twitter handle: @Chromecast
    • Link to the official website: https://chromecast.com
    • When referencing the product outside of Twitter, please tag other official Google handles when relevant: @Google on Instagram, @Google on Facebook, +Google on G+