Chromecast Ultra › Messaging & Marketing Copy

Messaging & Marketing Copy

    General Messaging

    Product Name

    “Google Chromecast Ultra”

    Please do not refer to the product as “Ultra” or “Google with Chromecast Ultra”.

    The “G”, “C”, “U” in Google Chromecast Ultra should always be capitalized.

    The first and most prominent mention of the product in copy should be “Google Chromecast Ultra”. Afterwards, “Chromecast Ultra” is allowed to be used.

    Product Description

    Stream 4K Ultra HD & HDR picture quality over your Wi-Fi network with Chromecast Ultra, a streaming device that plugs into your TV’s HDMI port. Chromecast Ultra provides fast, reliable performance with minimal buffering and smoother streaming. Use your iPhone®, iPad®, Android device, or laptop to stream thousands of Cast-enabled apps.


    The fastest Chromecast yet, for a premium streaming experience.


    Feature 1: A better way to get 4K video and more to your TV.

    Use your phone, tablet, or laptop to play, pause, and adjust the volume on entertainment you stream to your TV. While you’re streaming, you can also multitask — take calls or send messages without interrupting what’s playing.

    Feature 2: Picture perfect, up to 4K Ultra HD & HDR.

    You’ll enjoy a crisper picture, deeper color, and smoother video when streaming 4K content to a 4K TV with Chromecast Ultra*. Whether your TV is 4K or HD, Chromecast Ultra automatically optimizes your content for the best picture quality possible.

    Feature 3: Small on size, big on performance.

    With robust processing power, get your shows playing faster and more reliably with smoother video. And for tricky Wi-Fi environments, Chromecast Ultra comes with an optional built-in Ethernet adapter so you can enjoy rock solid streaming where a wired connection is available. All of this is packed into a compact design that fits snugly behind your TV so it won’t clutter your entertainment center.

    Feature 4: Everything you love about Chromecast

    Use Chromecast Ultra to get the best performance from your 4K TV, while still enjoying all the features that already come with Chromecast. Use mirroring to stream anything from your Android device or from your laptop using Chrome. Try Backdrop to showcase content like your photos, social media, news headlines, and more.

    *While Chromecast Ultra will work on any HDTV with an HDMI port, it requires a 4K-compatible HDTV and a broadband Internet connection to stream content in 4K. 4K programming is subject to availability from content providers. More information is available at .

    Setup Instructions

    1. Plug Chromecast Ultra into the power source and your TV’s HDMI, then select the HDMI input on your TV.

    2. Download the Google Home app and follow the instructions.

    3. Open a Chromecast-compatible app and tap the Cast button.

    Chromecast-enabled App Messaging*

    • Stream everything you love on _______to your TV with Google Chromecast Ultra.
    • Stream everything you love on _______ from your phone, tablet or laptop to your TV with Google Chromecast Ultra.
    • Stream your favorite shows/movies/music/games from the ___________ app to your TV with Google Chromecast Ultra.
    • Watch your favorite content on the big screen with Google Chromecast Ultra. Just tap the Cast button from the __________app on your phone to stream shows/movies/music/games to your TV.
    • With Google Chromecast Ultra, your phone is your remote. Just tap the Cast button from the __________app on your phone to stream shows/movies/music/games to your TV.  Then use your phone to search, browse, queue, and control from anywhere in the home.
    • The __________ app is chromecast-enabled allowing you to enjoy all your favorite shows/movies/music/games on your TV with Google Chromecast Ultra.
    • The __________ app is now available for Google Chromecast Ultra.
    • The __________ app now has cast support allowing users to stream content from their phone to their TV with Google Chromecast Ultra.

    *Messaging only available for 4K supported apps

    Social Copy Guidelines

    You’re free to develop your own copy, as long as you follow our brand guidelines. If you find yourself running out of characters (especially on Twitter), we would recommend tagging #Chromecast over @Chromecast and #GoogleHome over @MadeByGoogle so your tweet is still part of a larger conversation.

    Please tag an appropriate official Google handle below based on platform and CTA.

    • Include the official product hashtag in all social posts: #Chromecast, #ChromecastUltra or #ChromecastAudio depending on the featured product
    • Send us a shout out via our Twitter handle: @Chromecast
    • Link to the official website:
    • When referencing the product outside of Twitter, please tag other official Google handles when relevant: @Google on Instagram, @Google on Facebook, +Google on G+