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Chromecast › Messaging & Marketing Copy

Messaging & Marketing Copy

    General Messaging

    Product Name

    “Google Chromecast”

    Please do not refer to the product as “New Chromecast”, “Chromecast v3” or “Next Generation Chromecast”.

    The “G’, “C” in Google Chromecast should always be capitalized.

    The first and most prominent mention of the product should be “Google Chromecast”. All subsequent mentions can say “Chromecast”.

    Product Description

    Chromecast is a media streaming device that plugs into the HDMI port on your TV. Simply use your mobile device and the TV you already own to stream your favorite TV shows, movies, music, sports, games and more. Chromecast works with iPhone®, iPad®, Android phone or tablet, Mac® or Windows® laptop, or Chromebook.

    Tagline

    Stream your favorite entertainment from your phone, tablet, or laptop to your TV.

    Setup Instructions

    1. Plug in - Plug Google Chromecast into your TV and power. Then visit chromecast.com/setup.

    2. Connect - Connect Chromecast to your home WiFi network.

    3. Enjoy - Open a Chromecast-enabled app and tap the Cast icon to enjoy.

    Chromecast-enabled App Messaging

    Sample Copy

    • Stream everything you love on _______to your TV with Google Chromecast.
    • Stream everything you love on _______ from your phone, tablet or laptop to your TV with Google Chromecast.
    • Stream your favorite shows/movies/music/games from the ___________ app to your TV with Google Chromecast.
    • Watch your favorite content on the big screen with Google Chromecast.  Just tap the Cast icon from the __________app on your phone to stream shows/movies/music/games to your TV.
    • With Google Chromecast, your phone is your remote. Just tap the Cast icon from the __________app on your phone to stream shows/movies/music/games to your TV.  Then use your phone to search, browse, queue, and control from anywhere in the home.
    • The __________ app is chromecast-enabled allowing you to enjoy all your favorite shows/movies/music/games on your TV with Google Chromecast.
    • The __________ app is now available for Google Chromecast.
    • The __________ app now has cast support allowing users to stream content from their phone to their TV with Google Chromecast.

    Google Chromecast Giveaway

    Giveaway Guidelines

    If you plan on giving away a Google Chromecast as a prize or a gift please adhere to the following guidelines:

    • The word “Free” cannot be used.
    • The device image featuring the 3 colored devices can only be used on marketing materials for the giveaway if you are giving away coral, lemonade and black devices. Otherwise the black hero device image should be used.
    • The Google brand cannot be used to imply sponsorship or affiliation with Google.
    • The action required for a consumer to receive a Chromecast must be clearly stated.

    Sample Copy

    • Headline: Get a Google Chromecast on us.
    • Receive a Google Chromecast with your purchase/by signing up.
    • Sign up and receive a Google Chromecast to cast your favorite ______ from your phone to your TV.

    Social Copy Guidelines

    You’re free to develop your own copy, as long as you follow our brand guidelines. If you find yourself running out of characters (especially on Twitter), we would recommend tagging #Chromecast over @Chromecast and #GoogleHome over @MadeByGoogle so your tweet is still part of a larger conversation.

    Please tag an appropriate official Google handle below based on platform and CTA.

    • Include the official product hashtag in all social posts: #Chromecast, #ChromecastUltra or #ChromecastAudio depending on the featured product
    • Send us a shout out via our Twitter handle: @Chromecast
    • Link to the official website: https://chromecast.com
    • When referencing the product outside of Twitter, please tag other official Google handles when relevant: @Google on Instagram, @Google on Facebook, +Google on G+