Messaging & Marketing Copy
Please do not refer to the product as “New Chromecast”, “Chromecast v3” or “Next Generation Chromecast”.
The “G’, “C” in Google Chromecast should always be capitalized.
The first and most prominent mention of the product should be “Google Chromecast”. All subsequent mentions can say “Chromecast”.
Chromecast is a media streaming device that plugs into the HDMI port on your TV. Simply use your mobile device and the TV you already own to stream your favorite TV shows, movies, music, sports, games and more. Chromecast works with iPhone®, iPad®, Android phone or tablet, Mac® or Windows® laptop, or Chromebook.
Stream your favorite entertainment from your phone, tablet, or laptop to your TV.
1. Plug in - Plug Google Chromecast into your TV and power. Then visit chromecast.com/setup.
2. Connect - Connect Chromecast to your home WiFi network.
3. Enjoy - Open a Chromecast-enabled app and tap the Cast icon to enjoy.
Chromecast-enabled App Messaging
Google Chromecast Giveaway
If you plan on giving away a Google Chromecast as a prize or a gift please adhere to the following guidelines:
Social Copy Guidelines
You’re free to develop your own copy, as long as you follow our brand guidelines. If you find yourself running out of characters (especially on Twitter), we would recommend tagging #Chromecast over @Chromecast and #GoogleHome over @MadeByGoogle so your tweet is still part of a larger conversation.
Please tag an appropriate official Google handle below based on platform and CTA.