menu
Chromecast › Logo & Icon Guidelines

Logo & Icon Guidelines

This section contains guidance for the use of Google Chromecast assets including logos and device images to help you build effective marketing campaigns.

    Horizontal Logo

    • The horizontal logo is our primary logo.
    • The Google Chromecast logo is available in white and grey.
    • The white logo should be used on dark backgrounds.
    • The grey logo should be used on white/light backgrounds.
    • The logo cannot be altered in anyway.
    • It can NOT be used in a sentence.
    • Please leave ample space around the logo.
    • Dark Grey:
    • CMYK: 48 38 38 3
    • RGB: 139 141 142
    • PMS: 877 C
    • White:
    • CMYK: 0 0 0 0
    • RGB: 255 255 255

    Stacked Logo

    • The stacked logo is secondary and should only be used when space is limited.
    • The stacked logo is available in white and grey.
    • The white logo should be used on dark backgrounds.
    • The grey logo should be used on white/light backgrounds.
    • The logo cannot be altered in anyway.
    • It can NOT be used in a sentence.
    • Please leave ample space around the logo.


    Logo usage

    Do


    Logo misuses

    Don't
    Don't
    Don't


    Device Images

    • Only the approved device images pictured here can be used.
    • The device image can only be used on white or light grey backgrounds.
    • The device image can NOT be used more than once in a single asset or placement.
    • The device image can NOT be too big. The image should be pictured like the real size.
    • The device image can NOT be covered.
    • The device image can NOT be cut off.
    • The device image can NOT be rotated or flipped.
    • The  device image can NOT be depicted as a drawing/illustration.
    • The device image can NOT be depicted as sticking out the side of a TV.
    • The shading and lighting of the device image can NOT be altered.
    • The device image colors can NOT be altered.


    Legal Requirements

    When the word “Google Chromecast” or the Google Chromecast logo is used, this legal line is required: Google Chromecast is a trademark of Google LLC.

    If other Google products are featured in the same asset you are allowed to combine the legal lines. For example an asset that features Android in text, the Google Play Music icon and Google Chromecast logo would use this legal line: Android, Google Play icon and Google Chromecast logo are trademarks of Google LLC.

    Chromecast does not require the ™ or ® symbols.