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Messaging & Marketing Copy

This sections contains guidance on messaging and approved pillars to help you describe Google Wifi.

    Product Description

    Tagline

    Home Wi-Fi

    Short version

    1 pack:

    • Google Wifi is a router that connects to your modem for coverage in your home.

    2 pack:

    • Google Wifi is a Wi-Fi system that gives you fast, reliable coverage in the home.

    Medium version

    Google Wifi is a Wi-Fi system that works with your modem and Internet provider to bring you reliable Wi-Fi coverage in your home.

    Long version

    Enjoy consistent Wi-Fi coverage in your home, on your devices. Google Wifi is a home Wi-Fi solution that works with your modem and Internet Provider to bring you reliable coverage.

    Key Pillars

    Pillar 1: Engineered for you, made by Google*

    Pillar 1 (Pillar 2 for 2-pack+)

    Short version

    It’s everything you love about Google—smarts, security and simplicity—brought to home Wi-Fi.

    Medium versions

    It’s everything you love about Google—smarts, security and simplicity—brought to home Wi-Fi. We’ve re-thought everything about routers to create an experience that's reliable , flexible and handles your devices and online activities, seamlessly.

    *Home materials and layout can affect how Wi-Fi signal travels. Homes with thicker walls or long, narrow layouts may need extra Wifi points for full coverage.

    Pillar 1.5: Simple Wi-Fi Control

    Short version

    An easy app on your compatible devices lets you see what's connected to Wi-Fi, pause Wi-Fi on your kids' devices and more.

    Pillar 1.5: Easy Set-Upl

    Short version

    Our Google Wifi companion app takes you step-by-step to get you up and running in just a few minutes.

    Pillar 1.5: Security that stays a step aheadl

    Short version

    Sophisticated hardware and cloud-based security that automatically updates itself to try and keep you protected.

    Pillar 1.5: Family-Friendly Toolsl

    Short version

    Manage kids’ screen time by pausing Wi-Fi to their devices during bedtime, dinnertime, or whenever appropriate.

    Pillar 1.5: Wifi Carel

    Short version

    We’re here 24/7 with support through text or phone.

    Pillar 1.5: Smart Home Readyl

    Short version

    Google Wifi makes it easier to control your Hue, Nest or other compatible devices all in one place. You can even give visitors access, as well.

    Pillar 2: Consistent or Strong Wi-Fi Coverage

    Pillar 2 (pillar 3 for 2-pack+)

    Short version*

    Keeps itself fast:

    Automatically selects a clear channel and a fast band to help improve your Wi-Fi signal.

    Medium version*

    Get a consistent signal on your devices. Streaming a movie or joining an important video call? Google Wifi lets you prioritise that device for strong performance when it matters most. And, Google’s Network Assist software does the hard work for you, reducing slowdowns so you and your family can keep doing the things you love without missing a beat .

    *Home materials and layout can affect how Wi-Fi signal travels. Homes with thicker walls or long, narrow layouts may need extra Wifi points for full coverage.

    Pillar 3: Connected coverage

    Pillar 1 for 2 pack ONLY, do not use on 1 pack

    Short version*

    Google Wifi points work together to give you a Wi-Fi signal throughout your home.

    Medium version*

    Google Wifi points work together as a connected system. You can increase the Wi-Fi coverage in the home by adding additional points.

    Long version*

    Google Wifi points work together as a connected and scalable system. Add additional points to increase and extend coverage, bringing Wi-Fi to those hard to reach areas in your home.

    *Home materials and layout can affect how Wi-Fi signal travels. Homes with thicker walls or long, narrow layouts may need extra Wifi points for full coverage.

    Legal Requirements

    • The general legal line below must be featured in small print, “G oogle Wifi requires broadband Internet. Strength and speed of signal will depend on your Internet provider. Each Wifi point requires a nearby electrical outlet. The app requires a mobile device with Android 4 and up or iOS 8 and up.”
    • For very limited space, the legal line can be reduced to “Requires broadband Internet and a compatible device.”
    • Material that uses the “Google G” logo or the word “Google” should include the following attribution: “Google/the G Logo is a trademark of Google Inc.” or "Google and the G Logo are trademarks of Google Inc."
    • If other Google products are featured in the same asset you are allowed to combine the legal lines. For example an asset that features Android in text, the Google Play Music icon and the G logo would use this legal line: Android, the Google Play Music Icon and the G Logo are trademarks of Google Inc.