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Messaging & Marketing Copy

Below are some pre-approved messaging to help you accurately position and describe Google Home product.

    Key Positioning

    Name: Google Home

    Descriptor: Hands-free smart speaker

    Long: Google Home is powered by the Google Assistant. Ask it questions. Tell it to do things. It’s your own Google, always ready to help. Just start by saying “Ok Google” to get answers straight from Google, enjoy your music*, manage your everyday tasks and easily control compatible smart devices around your house.

    *Google Home is optimised for selected music services only. Subscriptions/payments may be required.

    Medium: Google Home is a hands-free smart speaker powered by the Google Assistant. Get answers from Google, enjoy your music*, manage your everyday tasks and control compatible smart devices around your home.

    *Google Home is optimised for selected music services only. Subscriptions/payments may be required.

    Short: Google Home is powered by the Google Assistant. Ask it questions. Tell it to do things. It’s your own Google, always ready to help.

    Key Pillars

    When referring to the pillars of Google Home, always follow the following order: 1) Search (2) Verticals - weather, traffic, sports, finance (3) Local businesses.

    Pillar 1: Get answers from Google

    Shortened pillar name: Get answers

    Long: Google Home is powered by the Google Assistan t. Get real-time answers including the latest on weather, traffic, sports, finance, local businesses and more.

    Plus, get information to help you with your everyday. Ask, “What is the nearest pharmacy?” and follow it up with “When do they close?” Ask for translations and calculations to help the kids get their last minute homework done. And get nutritional information and unit conversions in the kitchen with flour-covered hands.

    Medium: Get real-time answers including the latest on weather, traffic, sports, finance, local businesses and more. Ask for things like translations, calculations, nutritional information and unit conversions hands-free. Or search for other information that you’re curious about with the power of Google Search.

    Short: Use the power of Google to get real-time answers to your questions.

    Pillar 2: Enjoy your music

    Shortened pillar name: Enjoy music

    Long: Google Home makes it easy to enjoy your favourite music with remarkable sound quality. With a simple voice command, play songs, playlists, artists and albums from Google Play Music, Spotify and more. Plus enjoy news, podcasts and radio.* Google Home streams music over Wi-Fi so that you get crystal-clear playback.

    You can also stream music directly from your phone to Google Home from over 100+ Chromecast-enabled audio apps. * And with Google Home’s Multi-room feature, enjoy the same song in every room by grouping any combination of Google Home, Chromecast Audio or Chromecast built-in speakers together.

    *Google Home is optimised for selected music and audio services only. Subscriptions/payments may be required.

    Medium: With a simple voice command, play music, podcasts, news and radio from services like Google Play Music, Spotify and more. Enjoy even more compatible audio services by streaming directly from your Android or iPhone to Google Home from one of 100+ Chromecast-enabled apps.*

    *Google Home is optimised for selected music and audio services only. Subscriptions/payments may be required.

    Short: Play and control music from your favourite compatible services like Google Play Music and Spotify.*

    * Subscriptions/payments may be required.

    Pillar 3: Manage your everyday tasks

    Shortened pillar name: Manage tasks

    Long: Google Home helps you stay on top of your busy schedule. Get hands-free help around the house. All you have to do is ask and the Google Assitant can wake you up in the morning, set a timer while you’re baking and make sure ensure that you don’t forget anything on your shopping list.

    Easily hear your travel itinerary, daily schedule, and mor e. Just ask “how long will it take to get to work? ” to find out about your commute and get the real-time answers you need, right away. Google Home even curates daily information specific to you. Just start by saying , “Tell me about my day ” and get up to speed on everything you need to know.

    Medium: Get hands-free help at home to set alarms, start timers and add items to your shopping list. Plus, the Google Assistant can help you with things like your commute, schedule and more.

    Short: Set alarms, add items to your shopping list, find out about your commute and more - hands-free with the Google Assistant.

    Pillar 4: Control smart devices around your home

    Shortened pillar name: Control smart devices

    Long: Just ask, and Google Home will connect with your compatible smart home devices to turn off the kitchen light or turn down the temperature on your thermostat , all without interrupting what you’re doing. Google Home is designed to seamlessly connect with your compatible smart home devices and will support popular home automation systems like Philips Hue, Nest thermostats, Samsung SmartThings , and Wemo.

    Use Google Home to voice control speakers that have Chromecast Audio plugged in or Chromecast built-in. Or use Google Home to stream selected video content to any TV that has Chromecast plugged in or Chromecast built-in with your voice.* And if your phone is out of reach, you can still play, pause, rewind and control your compatible smart Speaker or TV* all from the comfort of your sofa.

    *Streaming to your TV is optimised for selected video services only.

    Medium: Use Google Home to control your lights, thermostats and switches from popular compatible home automation systems like Philips Hue, Nest and Samsung SmartThings. Y ou can also voice control speakers that have Chromecast Audio plugged in or Chromecast built in. Or use Google Home to voice control content to any TV that has Chromecast plugged in or Chromecast built in.

    Short: Link compatible smart home products to control things like your thermostat or entertainment on your TV. *

    *Controlling your TV requires a Chromecast or a TV with Chromecast built-in.

    Pillar 5: A speaker designed for any room

    Long: Google Home has an integrated high-excursion speaker that delivers crystal-clear highs and rich bass for Hi-Fi sound. It can also hear you reliably when you say “Ok Google" – even while playing music – thanks to far-field microphones and sophisticated natural language processing.

    Google Home is also crafted to fit naturally in many areas of your home. We designed the top to be clean with a hidden LED light ring to blend into your home. It has no buttons – just a capacitive touch surface for those rare moments when voice won’t do, to change volume, activate your Assistant or control audio, timers, alarms and responses. And you have the option to customise the base with different colours and finishes (metal and fabric) to reflect your home’s style. So go ahead, make it your sous chef in the kitchen, your DJ in the living room or your tutor in the home office.

    Short: Google Home’s high excursion speaker delivers Hi-Fi sound quality. It can also hear you reliably, thanks to far-field microphones.

    Other Features

    Features

    Description

    Multi-room

    Enjoy Multi-room by grouping Google Home devices together (with Chromecast Audio or Chromecast built-in speakers, too) to listen to the same song in every room.

    Multi-device hotwording

    With more than one device, you don’t need to worry about all of them responding when you say, “Ok Google” – if they have the same user account, only the closest one will respond.

    Automatic updates

    As new features continue to roll out, they’ll get added automatically.

    Far-field voice

    Far-field microphones and sophisticated natural language processing ensure Google Home hears you reliably.

    Touch controls

    The top touch surface gives you total control, and a microphone mute button lets you put Google Home's microphones on standby.

    Positioning Guidelines

    Product Name

    When referring to the product name:

    Always use “Google Home”; never drop the Google.

    Do

    When referring to the product name:

    Do NOT use “Home”

    Do NOT use “Home home”

    Do NOT use “The Google Home”

    Don't

    Hotword & queries

    When referring to a hotword or a query:

    Use the following copy:“Ok Google, set a timer for 5 minutes”

    Use a lowercase “k” and no comma between Ok and Google.

    There should always be a lowercase letter after the comma in Google

    If you end a sentence with “Ok Google” you put the period after the quotations marks, e.g., Just start with, “Ok Google”.

    Do

    When referring to a hotword or a query:

    Do NOT use “OK Google”

    Do NOT use “Ok, Google”

    Do NOT use “Ok Google, What’s the time”

    Don't

    Platform name

    Please always :

    Capitalize the “a” in “Google Assistant”

    Do

    Please do NOT:

    “Google assistant”

    Don't

    Product Description

    When describing the product:

    Always use the expression: “Hands-free smart speaker”

    Do

    When describing the product:

    Do NOT use “speaker”

    Do NOT use “Personal assistant device”

    Do NOT use “Hands-free device”

    Don't

    Google Assistant & Google Home

    When referring to the relationship between Google Assistant & Google Home:

    Only use the copy “powered by the Google Assistant” (e.g. “Google Home is powered by the Google Assistant”)

    Do

    When referring to the relationship between Google Assistant & Google Home:

    Do NOT use “Google Assistant built-in”

    Do NOT use “with the Google Assistant”

    Don't

    Google Assistant: Tagline

    When using the Google Assistant tagline for Google Home:

    Always include mention to the “Google Assistant” with the following 3 sentences:

    Ask it questions. Tell it to do things. It’s your own Google, always ready to help.”

    Do

    When using the Google Assistant tagline for Google Home:

    Do NOT change any words (e.g. “Ask it question. Tell it to play music. It’s your own Google always ready to help”)

    Do NOT choose one sentence to use (e.g. “It’s your own Google always ready to help”)

    Don't

    Google Assistant: Lead in sentences

    Please start with any of the following:

    “Just start by saying…”

    “Just say…”

    “Ask…”

    Do

    Please do NOT start with any of the following:

    “Just start with...”

    Don't

    Google Assistant: Follow up Questions

    Examples can include one question:

    E.g. “Ok Google, where’s the nearest pharmacy?”

    Do

    Examples should NOT include follow up questions:

    E.g. “OK Google, where’s the nearest pharmacy? OK Google, what time does it open?”

    Don't