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Messaging & Marketing Copy

Below are some pre-approved messaging to help you accurately position and describe Google Home product.

    Key Positioning

    Name: Google Home

    Tagline: Hands-free help from the Google Assistant

    Long: Google Home is powered by the Google Assistant. Ask it questions. Tell it to do things. It’s your own Google, always ready to help. And when you ask for help, it can distinguish your voice from others in your home for a more personalized experience. Just start by saying, “Ok Google” to get answers from Google, enjoy music, manage your everyday tasks, and easily control your smart home.

    Medium: Google Home is powered by the Google Assistant. Get answers from Google, enjoy music, manage your everyday tasks, and control your smart home. And when you ask for help, it can distinguish your voice from others in your home for a more personalized experience. It’s your own Google, just for you.

    Short: Google Home is powered by the Google Assistant. Ask it questions. Tell it to do things. And when you ask for help, it can distinguish your voice from others in your home for a more personalized experience.

    Key Pillars

    When referring to five pillars of Google Home, always follow the following order: 1) Knowledge, (2) Music, (3) Tasks, (4) Home automation, (5) Design. Note that the 5th pillar can be left off since it is not a functionality pillar.

    When describing functionality, you should list like this… “to enjoy music, get answers straight from Google, manage your everyday tasks, and easily control smart devices around the home.” or some shortened version of this like… “to enjoy music, get answers, manage tasks, and control smart devices.”

    Tagline vs. Descriptor use: You should use them in different instances. Descriptor should be used If someone were to be like, “what is this device?” You can't say Google Home is a “hands free help from the Google Assistant.” You need to say, Google Home is a voice-activated speaker for it to make sense.

    Pillar 1: Get answers from Google

    Long: Google Home lets you ask Google about things you want to know. Thanks to a rich history in Search, you can get real-time answers including the latest on weather, traffic, finance, sports, and more.

    Plus, get information to help you do things in your world. Ask, “What is the nearest pharmacy?” and follow it up with “When does it close?” Ask for translations and calculations to get that last-minute homework done. And get nutrition information and unit conversions in the kitchen with flour-covered hands.

    Medium: Get the latest weather, traffic, finance, news, sports, local businesses, when you need them most. Ask for things like translations, calculations, nutrition information and unit conversions hands-free. Or search for other information you’re curious about with the power of Google Search.

    Short: Get answers to things you want to know including the latest on weather, traffic, finance, sports, local businesses and more.

    Pillar 2: Enjoy your music

    Long: Google Home makes it easy to enjoy your favorite music with remarkable sound quality. With a simple voice command, play songs, artists, albums and listen to your own personal playlists from your favorite music services like Google Play Music, Spotify, Pandora, and YouTube Music. Plus enjoy news, podcasts, and radio. Google Home streams music over WiFi so you get the crystal clear playback, instead of relying on Bluetooth (which compresses audio files and reduces clarity).

    You can also cast music directly from your phone to Google Home from over 100+ Chromecast-enabled audio apps. And with Google Home’s Multi-room feature, enjoy the same song in every room by grouping any combination of Google Home, Chromecast Audio or Chromecast built-in speakers together.

    Medium: With a simple voice command, play music and listen to your own personal playlists from services like Google Play Music, YouTube Music, Spotify and more. Plus enjoy podcasts, news, and radio. And get even more compatible audio services by streaming directly from your Android or iPhone to Google Home from one of 100+ Chromecast-enabled apps.

    Short: With a simple voice command, play music and listen to your own personal  playlists from popular services like Google Play Music, YouTube Music, Spotify. Plus enjoy news, podcasts, and radio.

    Pillar 3: Manage your everyday tasks

    Alt. pillar: manage tasks

    Long: Google Home helps you stay on top of your busy schedule. With your permission, it will give you answers tailored to you for things like your commute, your travel itinerary, your daily schedule and more.  Just ask “Is my flight on time?” or say, “"How long will it take to get to work?” and you’ll get up to speed on everything you need to know. It’s your own personal Google, always ready to help.

    Google Home also excels at assisting you around the house. All you have to do is ask and it will wake you up in the morning, set a timer while you’re baking, and ensure you don’t forget anything on your shopping list.

    Medium: With your permission, Google Home will give you answers tailored to you for things like your daily briefing, flight information and more.
    Plus it’s a whiz at setting alarms, starting timers, and adding items to your shopping list.

    Short: With your permission, Google Home can provide answers tailored to you for things like your daily briefing and more. Or use it to set alarms and timers.

    Pillar 4: Control devices around your home

    Alt. pillar: Control your home

    Long: Just ask, and Google Home will turn off the bathroom light or turn down the temperature on your thermostat, all without interrupting what you’re doing. Google Home is designed to seamlessly connect with your smart home and will support popular home automation systems like Philips Hue, Nest thermostats, and Samsung SmartThings.

    Use Google Home to voice control speakers that have Chromecast Audio plugged in or Chromecast built-in. Or use Google Home to voice cast video content to any TV that has Chromecast plugged in or Chromecast built-in. And if your phone is out of reach, you can still play, pause, rewind, and control your Speaker or TV all from the comfort of your couch. No matter where you are in your home, you’re always in control.

    Medium: Use Google Home to control your lights, thermostats, and switches from popular home automation systems like Philips Hue, Nest, Samsung SmartThings, and IFTTT. You can also voice control speakers that have Chromecast Audio plugged in or Chromecast built-in. Or use Google Home to voice cast content to any TV that has Chromecast plugged in or Chromecast built-in.

    Short: Simply ask Google Home to stream videos to your TV with Chromecast or to turn up your Nest thermostat.

    Pillar 5: A speaker designed for any room

    Long: Google Home has an integrated high-excursion speaker that delivers crystal-clear highs and rich bass for Hi-Fi sound. It can also hear you reliably when you say “Ok Google" — even while playing music —thanks to far-field microphones and sophisticated natural language processing.

    Google Home is also crafted to fit naturally in many areas of your home. We designed the top to be clean with a hidden LED light ring to blend into your home. It has no buttons — just a capacitive touch surface for those rare moments when voice won’t do to change volume, activate your Assistant or control audio, timers, alarms and responses. And you have the option to customize the base with different colors and finishes (metal and fabric) to reflect your home’s style. So go ahead, make it your sous chef in the kitchen, your DJ in the living room, or your tutor in the home office

    Short: Google Home’s high excursion speaker delivers HiFi sound quality. It can also hear you reliably thanks to far-field microphones.

    Other Features

    Features

    Description

    Multi-room

    Enjoy Multi-room by grouping Google Home devices together (with Chromecast Audio or Chromecast built-in speakers too) to listen to the same song in every room.

    Multi-device hotwording

    With more than one device, you don’t need to worry about all of them responding when you say, “Ok Google” — if they have the same user account, all of them will listen but only the closest one will respond.

    Automatic updates

    As new features continue to roll out, they’ll get added automatically.

    Far-field voice

    Far-field microphones and industry-leading natural language processing ensure Google Home hears you reliably.

    Touch controls

    The top touch surface gives you total control, and a mute button lets you put Google Home's microphones on standby.

    Positioning Guidelines

    Product Name

    When referring to the product name:

    Always use “Google Home”; never drop the Google.

    Do

    When referring to the product name:

    Do NOT use “Home”

    Do NOT use “Home home”

    Do NOT use “The Google Home”

    Don't

    Hotword & queries

    When referring to a hotword or a query:

    Use the following copy:“Ok Google, set a timer for 5 minutes”

    Use a lowercase “k” and no comma between Ok and Google.

    There should always be a lowercase letter after the comma in Google

    If you end a sentence with “Ok Google” you put the period after the quotations marks, e.g., Just start with, “Ok Google”.

    Do

    When referring to a hotword or a query:

    Do NOT use “OK Google”

    Do NOT use “Ok, Google”

    Do NOT use “Ok Google, What’s the time”

    Don't

    Platform name

    Please always :

    Capitalize the “a” in “Google Assistant”

    Do

    Please do NOT:

    “Google assistant”

    Don't

    Product Description

    When describing the product:

    Always use the expression: “voice-activated speaker”

    Do

    When describing the product:

    Do NOT use “Smart speaker”

    Do NOT use “Personal assistant device”

    Do NOT use “Hands-free device”

    Don't

    Google Assistant & Google Home

    When referring to the relationship between Google Assistant & Google Home:

    Only use the copy “powered by the Google Assistant” (e.g. “Google Home is powered by the Google Assistant”)

    Do

    When referring to the relationship between Google Assistant & Google Home:

    Do NOT use “Google Assistant built-in”

    Do NOT use “with the Google Assistant”

    Don't

    Google Assistant: Tagline

    When using the Google Assistant tagline for Google Home:

    Always include mention to the “Google Assistant” with the following 3 sentences:

    Ask it questions. Tell it to do things. It’s your own Google, always ready to help.”

    Do

    When using the Google Assistant tagline for Google Home:

    Do NOT change any words (e.g. “Ask it question. Tell it to play music. It’s your own Google always ready to help”)

    Do NOT choose one sentence to use (e.g. “It’s your own Google always ready to help”)

    Don't

    Google Assistant: Lead in sentences

    Please start with any of the following:

    “Just start with…”

    “Just start by saying…”

    “Ask…”

    Do

    Please do NOT start with any of the following:

    “Just say...”

    “Say…”

    Don't

    Google Assistant: Follow up Questions

    Examples can include one question:

    E.g. “Ok Google, where’s the nearest pharmacy?”

    Do

    Examples should NOT include follow up questions:

    E.g. “OK Google, where’s the nearest pharmacy? OK Google, what time does it open?”

    Don't

    Social Copy Guidelines

    You’re free to develop your own copy, as long as you follow our brand guidelines. If you find yourself running out of characters (especially on Twitter), we would recommend tagging #Chromecast over @Chromecast and #GoogleHome over @MadeByGoogle so your tweet is still part of a larger conversation.

    Hashtags and Handles

    Please tag an appropriate official Google handle below based on platform and CTA.

    • Include the official product hashtag in all social posts: #GoogleHome
    • Send us a shout out via our Twitter handle: @MadeByGoogle
    • Link to the official website: https://madeby.google.com/home/
    • When referencing the product outside of Twitter, please tag other official Google handles when relevant: @Google on Instagram, @Google on Facebook, +Google on G+